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Pend or send? Away from the desk? Say you want to take credit card payments at the home office or away, anytime. On the fairway. On the pier. In stadium parking. At the park. What are your options with today's mobile and wireless technology (Summer 2007)? Wireless credit card terminal? Your laptop will always have more Internet options. Besides, you don't want another gadget just for credit cards. Beyond Internet range? When you're outside the reach of all Internet options, laptop credit card processing can store transactions for later, when you can connect again. Pend or send. Web-only virtual terminal? Can't begin to help with this, of course. |
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Make house calls? According to estimates made by Parks Associates, a market research firm based in Dallas, about 12.5 million homes now have wireless networks; another 10 million homes, mostly newer ones, have Ethernet or coaxial cables in the walls. Next: Ethernet through home electrical outlets. Faster than wireless, and faster to install. Take along TFW Terminal on your laptop. Various hardware terminals now have wireless Internet connectivity, but they are still just hardware. Remember the IBM Selectric typewriter (and wastebaskets full of crumpled paper)? No? Good! They disappeared when we moved word processing to the computer instead. Are credit card terminals going the way of the Selectric? With computer word-processing, we could store and reuse documents, and combine them with other software. Credit card processing is now moving to the desktop (and laptop) computer for much the same reason. How? Instead of the highly-programmed hardware terminal, you put a software program on your everyday laptop or desktop computer. Card swipes? Attach a simple credit card reader by plug-n-play USB. A number of desktop software programs have been widely used for this. One of the top terminal makers just bought the biggest of them. The terminal makers know where this is going. On the desktop, transactions can be searched, filtered, sorted, formatted, printed, reported, exported to a spreadsheet, or sent to other software. Include your free-form notes in the transaction history. Look up repeat customers by any kind of detail you can remember. Subtotal by card type and date range. Separate Visa-MC totals from AmEx from Discover. Easier bank account balancing! Swipe cards through the pocket-sized USB reader, and print receipts at any plain-paper printer. Software is not just smarter, it's cheaper too. 
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